Wardrobe

The Parisian heel since 1904, in motion. A Parisian house founded in 1904, known for heels designed in Paris and made in Italy. Made with its art director from the house’s creative bibles: cinematic films, editorial scenes and product imagery for Corps Franc, High Summer and Espresso. The summer sale went out in six languages, and the films played on the screens outside Printemps Doha.

• 351assets in one month
• 6languages

Creative that keeps up with new stock, in English and French. A Canadian footwear retailer whose new stock, across more than 25 brands, arrived faster than its production could cover. Meta creative for new customers, video tested against static, and French-language work for Quebec from the third batch. Ten weeks became a standing relationship: Meta, ongoing creative, and design for the homepage, email and stores.

• 25+footwear brands
• EN + FRcreative, for Quebec

Paid media, judged beside the store. A Norwegian womenswear label whose restrained collections draw on Scandinavian and Japanese design. Paid social and search, read beside total store revenue, with every piece of creative kept inside the collection’s art direction. What the campaigns found shaped what was made next.