Endor
Translating emotion to a brand.
The brief
Endor builds technology that helps people tune in, reset and reconnect.
The brand had to feel human first and technical second.
The work
A new identity, a product film, the app, the website and printed matter, built around one idea: check in and reconnect.
The film
Ordinary moments, waking up, a train ride, stress at a laptop, a walk in the woods, each read as an Endor State, ending on a session made for that state: breathwork, five minutes, Humming Bee Breath.
The app
A morning check-in, the session Endor suggests for today, one-minute meditations and monthly featured sessions like Breath reset.
In use
A symbol of small squares set in a ring and the Endor wordmark over warm, close portrait photography, on the website, a printed book called Big breath.
and a tote that reads Bringing life to life.
