HomeKey
The key to post-sale revenue.
The company
A product for real-estate brokers and the people buying from them: a simpler, more efficient process, and revenue that continues after the sale.
The work
The company, the brand and the product, from the mark and the palette to the buyer app and the website.
The mark
Two slashes and a dash.
An animated lockup types each audience in turn, Broker, Seller, Buyer, AI, before settling on HomeKey, and the slashes carry into the website’s navigation.
Colour
Brick (#FF9560) against Warm white (#F9F8ED), Black and Stone (#CDCDCD).
Brick fills the app icon and carries the mark on dark tiles.
The app
The whole sale in one place: preparation step by step, home styling and photography booked and approved, and the agent’s suggestions arriving as they happen.
After the sale
The customer journey product puts the post-sale idea to work: an overview of the whole sale, step-by-step actions and a live mode for viewings and bidding.
- +51%win rate on listings, for HomeKey’s brokers
- 14×marketing return on investment
- −60%days on market